Who We Are
Mission
To empower those building and backing products and services integral to consumers and the consumer experience to build their businesses, and themselves.
Vision
To lead the transformation toward human-centered capitalism—creating a world of deeper connections, more fulfilled lives, and innovation that truly matters.THE HCC MANIFESTO: OUR ‘WHY’
FIRST THINGS FIRST - WHAT THE HECK IS BEING ‘HUMAN-CENTERED’?
Human-Centered Design (HCD) prioritizes understanding and addressing human needs, preferences, and experiences throughout the design process. It creates solutions—products, services, business models, or systems—that are functional, feasible, and deeply aligned with human needs through empathy and collaboration. HCD can extend beyond product development to building companies, relationships and teams, and systems.
WHY LAUNCH NOW?
We started HCC now for three key reasons:
1. The disconnection paradox: the world is so connected, yet has never been more- disconnected. In 2024, 21% of Americans report feeling lonely, with many experiencing a deep sense of disconnection from friends, family, and society at large. Simultaneously, we have more material wealth and leisure time than ever before, yet this hasn't led to greater happiness or fulfillment.
2. Entrepreneurial challenges: the entrepreneurial journey can be challenging. Recently, particularly for those building in (and fundraising) in the consumer sector.
3. Technological innovation spells renewed opportunities: Generative AI will drive consumer behavior changes, creating opportunities for new businesses to emerge integral to consumers and the consumer experience.
WHAT WE ARE BUILDING
Our solution to these three challenges (and opportunities) is simple: focus on humans.
While the world constantly changes, what it means to be human remains the same. Countless studies reveal that human connection drives happiness, and understanding humans creates better products, companies, and experiences. So we launched HCC with a human-centered focus and philosophy because we believe this paradigm will be essential in shaping the businesses, society, and consumers of tomorrow.
Put simply, HCC is a:
Community for humans,
Building and investing in solutions integral to humans,
With a human-centered focus.
Through community, content, and tools, HCC supports those shaping the future of the human experience in building their businesses, and themselves.
Values
We focus on the full human. We prioritize empathy, dignity, and well-being — in what we build and how we build.
Speed matters, so we choose swift, decisive action over prolonged analysis and hesitation. We embrace scrappiness, experimentation, and making something out of nothing.
We believe in progress that benefits everyone, with equal access to the tools, insights, and support needed to scale both product and self.
We build better together, so create authentic relationships with honesty to build both with people and for people.
We share honestly and say the hard things. We operate transparently.